PHILOSOPHY

Manish, Virendra, and Avinash came up with the idea for the premium men's underwear company while serving in their respective fields of telecom, supply chain, and architecture. They found the need for premium underwear at a "non-premium" offering for the Indian market.

A lot was learned from working closely with business owners around the world; they gained valuable insights into their mindset towards work and life. And although most of them were very wealthy, we found that some were happy, and others were not. This caused us to keep asking the same two questions: Who are we? What kind of life do we want to live?